Why Your Rebranding Is Not Rebranding
Rectifying The Re-Branding Misconception My basic motivation for writing this article is the pervasive use of the word “re-branding” with its attendant misconception. It’s written with fewer technicalities and marketing jargon to make it understandable by the “ordinary Joe” or the non-marketing inclined person. Generally, the use of the word re-branding refers to the change …
