Rectifying The Re-Branding Misconception My basic motivation for writing this article is the pervasive use of the word “re-branding” with its attendant misconception. It’s written with fewer technicalities and marketing jargon to make it understandable by the “ordinary Joe” or the non-marketing inclined person. Generally, the use of the word re-branding refers to the change …
This article discusses competitor strategies using illustrations from Ghana’s radio and telecom industries
Drawing upon my extensive experience within the banking industry, coupled with the escalating utilization of social engineering tactics, I argue that humanizing the concept of Zero Trust and embedding it into the organizational culture should rank as one of the highest priorities for safeguarding assets from malicious actors. The Zero Trust model driven by the …
Why not “humanize” Zero Trust model to protect IT systems better? Read More »
In 2012, whilst working as a Corporate Affairs Officer at First Capital Plus, I attended a charity dinner event organized by the Ghana Blind Union dubbed; Dinner in the Dark. The concept was for sighted people to have dinner in complete darkness in order for them to have some semblance of what visually impaired people …
Recreating how it might feel like to be blind – My experience Read More »
One of the basic objectives of most companies is to consistently pursue profitable growth and increase market share. However, many businesses, irrespective of size can be stuck in a rut about how to proceed. There are various models that offer strategic alternatives for an organization’s growth trajectory. One of these basic models is the Ansoff …
Pursuing strategic growth through the Ansoff Matrix Read More »
One of the least discussed branding topics is that of brand personality because, there’s usually a confusion regarding what it really means and its relevance. One of the reasons that account for this in my opinion is that, most brands do not exhibit strong personalities or do not project their personality but are rather fixated …
Understanding brand personality – A case study of Ghana’s Citi FM Read More »
In this article, i share a personal experience with armed robbers in the dead of night
