About

Nana Yaw Kesse blogging as “this brand guy” is a marketing strategist with over 15 years practical working experience in developing marketing communications strategy and managing brands.

He has extensive knowledge in Corporate Strategy, Marketing Strategy, Marketing Communications Strategy, Brands Management, Advertising, Media Buying, Public Relations among others.

Nana Yaw is a qualified member of the Chartered Institute of Marketing, United Kingdom (CIM, UK) and a full member of the Chartered Institute of Marketing Ghana (CIMG). He holds a Professional Postgraduate Diploma and Professional Diploma from the Chartered Institute of Marketing, United Kingdom (CIM, UK).

He also has MBA in Marketing from the University of Ghana, a bachelor’s degree in marketing from Ghana Institute of Management & Public Administration where he graduated with first class honors and as the best overall graduating student, as well as a Higher National Diploma (Marketing) from Accra Technical University.  

For the past 12 years, Nana Yaw has worked in the banking industry as Communications Manager at GCB Bank PLC, Head of Marketing & Communications, Head of Communications & Public Relations, and Head of Marketing & Corporate Affairs at Capital Bank Ghana limited.

He has also worked as resident Marketing & Managing Consultant for Creator Digital Ghana Ltd, Lecturer/Consultant with the Chartered Institute of Marketing Ghana (CIMG), Marketing/Media Relations Manager at Media Gold Productions and as Traffic Officer at Radio Gold 90.5fm (Network Broadcasting Company Ltd.) amongst others.

He is currently the Chartered Institute of Marketing Ghana’s examiner for Integrated Marketing Communications.

He is passionate about using illustrations especially from Ghana’s corporate and socio-political environment to explain marketing strategies.

He loves football, road trips and partying. He is also popularly known as Minister for Happiness (#Minister4Happiness)