What I Do
I use practical examples to simplify branding and marketing strategy
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LATEST ARTICLES
Why not “humanize” Zero Trust model to protect IT systems better?
Drawing upon my extensive experience within the banking industry, coupled with the escalating utilization of social engineering tactics, I argue that humanizing the concept of ...
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Why Your Rebranding Is Not Rebranding
Rectifying The Re-Branding Misconception My basic motivation for writing this article is the pervasive use of the word “re-branding” with its attendant misconception. It’s written ...
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Recreating how it might feel like to be blind – My experience
In 2012, whilst working as a Corporate Affairs Officer at First Capital Plus, I attended a charity dinner event organized by the Ghana Blind Union ...
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Pursuing strategic growth through the Ansoff Matrix
One of the basic objectives of most companies is to consistently pursue profitable growth and increase market share. However, many businesses, irrespective of size can ...
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Understanding brand personality – A case study of Ghana’s Citi FM
One of the least discussed branding topics is that of brand personality because, there’s usually a confusion regarding what it really means and its relevance. ...
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Developing a competitor strategy based on your market share – An Illustration from Ghana’s Corporate Environment
This article discusses competitor strategies using illustrations from Ghana's radio and telecom industries
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